Thursday, 10 March 2011

Readership figures

Music magazine: year on year comparison into numbers sold - Results from Mediatel.co.uk
  
Title                        Publisher                        Jan- June 08   Jan- June 09   Change   %Ch

Classic Rock          Future Publishing            66,632           70,301            3,669      5.5
Kerrang                 Bauer Consumer Media  60,290           43,253           -17,037   -28.3
Metal Hammer       Future Publishing            48,540           46,004           -2,536      -5.2
Mojo                     Bauer Consumer Media  106,367         97,772           -8,645      -8.1
NME                     IPC Ignite                       56,284           40,948           -15,336    -27.2
Q                           Bauer Consumer Media   113,174         100,172         -13,002   -11.5
The Fly                  Channelfly Enterprises Ltd.  105,212         107,771      2,559       2.4
Uncut                     IPC Ignite                        86,925           76,526          -10,399    -12.0

Results clearly show that these well-known music magazines are declining in sales.  I think that this is down to the lack of genre coverage.  I feel that there is a gap in the market for my magazine as it is a fresh take on music and focuses on new bands/artists and big band/pop, indie, swing, jazz music.

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