Thursday, 10 March 2011

Textual analysis of a DPS



First of all, the picture is very attention grabbing as it takes up a whole page.  Being in sepia tone you it makes the picture look like one of the past, which it is as it is of a 70's rock band but it also gives it a dark, punk edge to the picture and even livens it up a bit.  The pose and facial expression of the person in the picture gives a rock/punk quality to the DPS aswell and as it takes up the whole page it makes the photo more menacing and brash. 
The background of the text is plain white which although does look slightly dull at times it keeps to the black & white colour scheme making the magazine look, not only more proffesional, but more rock/punk orientated.  Having a white background is also good for another reason as it makes the black text stand out more. 
Apart from the picture, the next thing that caught my eye was the title "GENERATION X".  I feel that it stood out for many reasons, the obvious being the size and boldness.  Also the colour black works well as it is usually associated with rock/punk/rebellion and it keeps in code with the simple, yet effective, colour scheme.  One critisism though would be that the size of the title is not big enough.
In my opinion, the layout is very good.  It is well spread out, not cluttered, and although it looks to be lacking in much information, they have actually provided a lot rather cleverly by using quotes and generally splitting information into easily digestiable sections around the page.  They have also included a few seperate pictures around the page which adds colour and information without the use of words.  The pictures are also good because people want to see the artist, not just read about them.
The text itself comes in different fonts, styles and sizes.  One example would be the title, which is "rock & roll" styled, keeping in touch with the music genre, it stands out above the other text as to clearly state the name of the artist(s).  However, the article itself is a much smaller font as there is more to fit in.  The style is also more neutral and normal, making it easier to read.  Other bits of text to the sides of the main article are in slightly different styles as to keep the readers interest and maybe show that that piece of text is of a different tone. 

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